Don’t implement technology for technology’s sake. Scrolling headers, parallax pages and responsive web design are tools not business strategies. We need to treat them as such. These tools are creeping onto websites and...
Read More →Did your parents ever ask you “if your friends jumped off of a bridge would you do it too?” We are all familiar with this rhetorical question from our youth. The analogy is...
Read More →Windows 8 has received a great deal of press since its release, some of it very polarizing. Forums are filled with users trying to find a way to shut down their machines. You...
Read More →Almost everyone’s New Years resolution involves hitting the gym and eating healthier. Even in my own home, the copious deliciousness of the holiday season has inspired the women in my family to once...
Read More →Mother: “My daughter loves my cooking. She says it is her favorite thing to eat.” Daughter enters room Researcher: “What’s your favorite thing to eat?” Daughter: “McDonalds!” There isn’t always a blunt young child in the...
Read More →You won’t believe me but I have been on at least 25 cruises, and I am only 29. Yes, I have cruised a lot in my life, one or two cruises every year...
Read More →Have you ever noticed the level of composure, whit, humor or even cruelty one can appear to have in their social network and not have in their daily life? I have a theory...
Read More →Most of our work at User Insight involves the creation of Personas of our client’s customers. Personas serve as character “sketches” that will then live in the heads, hearts and dreams of our...
Read More →Prepare Write up a preamble and practice it Introduce yourself, state your purpose and why you are looking for information Be transparent about the purpose of your research Build an outline of a...
Read More →The finale of Gossip Girl was this past Monday and while watching the show I realized that the TV show featuring Manhattan elites, Serena, Blair, Chuck, Dan, Nate and their crew completely revolutionized...
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