Are you communicating in your language or that of your customers? CDC wanted to make sure they provided the right information for all 6 diverse user groups.
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IHG wanted to make sure employees from around the globe could use their revenue management system without building their own bridges.
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Do your products make your customers feel like a fish out of water? BioLabs wanted to build products that optimize the pool experience for each customer segment.
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When designing products, are you looking at your users through rose colored glasses? AT&T made sure they had the right vision for each customer.
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Designing for multiple cultures is always a difficult task. AGCO wanted to make sure their interface designs were intuitive and communicated properly no matter which country you lived in.
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Don’t come up short with your customers. Goody doesn’t. They consistently gather feedback from users so they never build one product to fit all customers.
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BellSouth wanted to improve customer satisfaction so they asked us to figure out what shaped their users’ needs to better service all customer segments.
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Do your customers think your software applications are as intuitive as you do? MultiCast wanted to make sure the software their engineers designed made sense for all customers.
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Do your products create more questions than answers? Cox wanted to make sure their new paper bill didn’t create a flood of customer support calls.
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When we completed the redesign of our site, we were glad we took our own medicine. Iterative research and design based on user feedback changed our approach entirely.
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In today’s fast paced world, if you don’t design your site for all users, they will resort to what is comfortable. Celebrity Cruise Lines wanted to increase online bookings with all users.
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Over the years, Lynn University added content to their site until confusion set in, so they asked us to help. Have you considered your customer’s view of your information architecture?
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