The Blog

We love writing, especially about User Experience and how to improve it.

Why is this in Spanish?

Lorem ipsum dolor sit amet… This familiar pseudo-Latin often marks the beginning of a larger block of placeholder gibberish. Dolorem ipsum, the source of the first two words is Latin for ‘pain itself’, and when testing a prototype that’s often...
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Advertisements Done “Right”

There’s a phrase we use here at User Insight to describe the oversight of ads in digital experiences; “banner blindness”. Let me give you an idea of what I’m talking about: We often watch users navigate e-commerce websites, quickly locate menu...
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Adobe Doesn’t Care About Its Users…

…At least that’s what it seems like. If Adobe was really concerned about providing a pleasant experience for their users, they would have done at least one of a couple of things recently: Ship a finished, bug free product Conduct user testing...
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ELECTIVE BIONICS: WHAT WOULD YOU CHANGE?

What if you could change who you are? Or change something about yourself that you’ve never been, well… too happy with. I’m not talking about dieting or going to a crossfit class a few times a week, I mean a major transformation. A transformation...
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Windows 10 and its User Experience

Windows 10 is here, and it’s supposedly ‘the last version of Windows’ to be made. That’s a bold statement from a company that hasn’t consistently released awesome, well accepted, and highly adopted operating systems. There are companies...
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