The Blog

We love writing, especially about User Experience and how to improve it.

Virtual Assistants – Convenient or Creepy?

As a User Experience Researcher, I often welcome new services and products into my life. One of them being the switch from iPhone to Android and agreeing to everything Google asked me during the setup process. I shouldn’t have been surprised by what...
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Why User Experience is More Important Than Customer Experience

I’m likely to ruffle a few feathers with this, but it has to be said, and said plainly: without a focus on optimizing the User Experience, spending time on developing the Customer Experience is a waste of effort and resources. User Experience vs. Customer...
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Do What You Love, the Rest WIll Fall in Place: 9/11 and User Insight and my Paw Paw

Over the years I have been fortunate to work in a wide range of jobs. Early on I had a few of my own companies, all 1-3 person teams. Then I spent a lot of money to become educated and got a job as a commercial banker. I moved on from there to learn about...
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Conversation or Interrogation: The Importance of Making a Connection

  It seems that the only connection people are concerned with today is the strength of their Wi-Fi signal. Life and business can move dizzyingly fast and all too often the price of that speed is the relationships we develop with people. Whether long...
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Why User Experience Is Not Usability

What is “user experience” anyway? Often times, people confuse user experience for usability (and vice versa). Others recognize it as a buzz word, but don’t really know its meaning. If you’re one of the many who confuse it with usability (or do...
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