The Blog

We love writing, especially about User Experience and how to improve it.

Is Convenience Draining American’s Bank Accounts?

As a UX Researcher/Architect at User Insight (Ui), I’m constantly trying out new services and products to evaluate the good, the bad, and the ugly to help inform my day-to-day consulting and market awareness. It will come to you as no surprise that...
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Online behavior is only one dimension of a user experience

Recently this blog post meandered into my Facebook feed and caught my eye: I’m not a liar but Facebook sure is from Josh & Maddi Fieleke’s blog, fielekefrontporch. The title caught my eye first and then the comments underneath made me look closer....
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Design Research & Wearable Technology

My last blog post touched on the importance of an iterative, user centered design approach for the development of successful wearable devices. But what does this mean for the way we work at User Insight? An important consideration to bear in mind is wearables...
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Disney is Always Watching

If someone told you they would let you pay them to attach a tracking device to you and monitor where you go and what you buy most of us would probably pass. However, recently I was lucky enough to go to Disney World where I saw thousands of people doing...
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The Need for Direction

When users are provided with clear direction during an experience, I often find it to be the underlying attribute that leaves them with a positive outcome. It can be visual, verbal or even physical at times, but when the user knows what to do or what...
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