The Blog

We love writing, especially about User Experience and how to improve it.

Personas Done the Right Way

Often clients come to us with personas they’ve developed that they would like us to screen against when recruiting for upcoming research.  Once in testing, realizing there’s a disconnect, the client begins grasping at straws trying to justify the...
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Tap Vs Swipe: The Good, The Bad, and The Ugly

There are many trends in mobile interactions and at User Insight we’ve seen all of them in one way or another. Part of what we do is look for trends, what’s common, where are people struggling and what’s successful. Many of the interactions and...
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Driving Independence and Successful Experiences for Opposing Perspectives

The above image is just a picture. See the full video at the bottom of the article!   At User Insight we are always on the lookout for how we can help businesses make products and services that people, often of opposing behaviors and motivations, WANT...
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Persuasive Technology – Changing Human Behavior Through Technology

The more technology becomes ubiquitous and pervasive, the more persuasive it becomes as well. Whether you know it or not, nearly every interaction with technology you have, no matter how benign, that interaction is designed to persuade you to do something....
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