Our Story
Our story begins with Dr. John Morgan and a vision—a vision to make research with users faster, better, and more relevant. Dr. Morgan spent more than 20 years spearheading user research around the world for IBM, beginning with building IBM’s first usability lab in Atlanta in 1980. Over the course of his IBM career, he recognized that user research was incredibly valuable but often too slow for the business world. To improve the speed while preserving quality, he developed an efficient research process.
In 2001, Dr. Morgan took the next step to realize his vision by founding User Insight, a firm completely dedicated to user research for businesses. User Insight has enhanced Dr. Morgan’s research process and added ever-improving technology to give our clients quality research quickly. The result? We are not only the largest user research firm in the southeast, but Forrester Research also named us one of the top three firms in the U.S.