The Blog

We love writing, especially about User Experience and how to improve it.

Why is this in Spanish?

Lorem ipsum dolor sit amet… This familiar pseudo-Latin often marks the beginning of a larger block of placeholder gibberish. Dolorem ipsum, the source of the first two words is Latin for ‘pain itself’, and when testing a prototype that’s often...
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Disney is Always Watching

If someone told you they would let you pay them to attach a tracking device to you and monitor where you go and what you buy most of us would probably pass. However, recently I was lucky enough to go to Disney World where I saw thousands of people doing...
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