The Blog

We love writing, especially about User Experience and how to improve it.

Why ID, UX, Service, and Interaction Designers Make Great “Researchers”

I’ve been asked many times how I feel about leaving my role as a designer and moving into user experience research. My answer is always the same in that it was quite natural! I am still able to utilize most of my skill sets and methodologies founded...
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Advertisements Done “Right”

There’s a phrase we use here at User Insight to describe the oversight of ads in digital experiences; “banner blindness”. Let me give you an idea of what I’m talking about: We often watch users navigate e-commerce websites, quickly locate menu...
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Is Convenience Draining American’s Bank Accounts?

As a UX Researcher/Architect at User Insight (Ui), I’m constantly trying out new services and products to evaluate the good, the bad, and the ugly to help inform my day-to-day consulting and market awareness. It will come to you as no surprise that...
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Virtual Assistants – Convenient or Creepy?

As a User Experience Researcher, I often welcome new services and products into my life. One of them being the switch from iPhone to Android and agreeing to everything Google asked me during the setup process. I shouldn’t have been surprised by what...
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