HELPING YOU ENGAGE

ON A DEEPER LEVEL

Our deep understanding of consumers provides a baseline with which we analyze, design, test, and direct businesses on how to engage on a deeper level. This helps define who their target audiences should be using behaviors not just demographics. This approach provides better conversion rates, higher satisfaction, and greater retention.

Associating these archetypes with their most prevalent motivation helps provide common language that can be shared company wide as a building block for any user centered interaction.

decisive_d400

DECISIVE

EARLY ADOPTERS WHO QUICKLY EXECUTE A PREDEFINED PLAN

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TRUSTING

DOES THE BASICS THEMSELVES, BUT REACHES OUT FOR “ADVANCED” TASKS

passive_d400

PASSIVE

PUTS OFF CHANGES UNTIL THEY HAVE TO DO THE MINIMUM

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THOROUGH

NEEDS TO TAKE IN A LOT OF INFORMATION BEFORE MAKING A DECISION

traditional_d400

TRADITIONAL

RESISTS CHANGE, NEEDS GUIDANCE AND ASSISTANCE


Learn how these behaviors impact your bottom line