The Blog

We love writing, especially about User Experience and how to improve it.

Design Research & Wearable Technology

My last blog post touched on the importance of an iterative, user centered design approach for the development of successful wearable devices. But what does this mean for the way we work at User Insight? An important consideration to bear in mind is wearables...
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Disney is Always Watching

If someone told you they would let you pay them to attach a tracking device to you and monitor where you go and what you buy most of us would probably pass. However, recently I was lucky enough to go to Disney World where I saw thousands of people doing...
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The Need for Direction

When users are provided with clear direction during an experience, I often find it to be the underlying attribute that leaves them with a positive outcome. It can be visual, verbal or even physical at times, but when the user knows what to do or what...
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Who Believes in Magic?

I believe in Magic. Or at least I believe what they are trying to pull off. For those of you who have not yet heard of Magic, it is an SMS text based service for… well, almost anything. Foregoing the traditional route of app or web based services (Airbnb,...
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Familiarity Breeds Intuition

Perhaps you’ve heard the expression “Familiarity breeds contempt.” While research with relationships between people might bear this out, I would suggest when it comes to interactions with devices, familiarity breeds intuition. If you’ve talked...
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