The Blog

We love writing, especially about User Experience and how to improve it.


What if you could change who you are? Or change something about yourself that you’ve never been, well… too happy with. I’m not talking about dieting or going to a crossfit class a few times a week, I mean a major transformation. A transformation...
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Windows 10 and its User Experience

Windows 10 is here, and it’s supposedly ‘the last version of Windows’ to be made. That’s a bold statement from a company that hasn’t consistently released awesome, well accepted, and highly adopted operating systems. There are companies...
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Is Convenience Draining American’s Bank Accounts?

As a UX Researcher/Architect at User Insight (Ui), I’m constantly trying out new services and products to evaluate the good, the bad, and the ugly to help inform my day-to-day consulting and market awareness. It will come to you as no surprise that...
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Online behavior is only one dimension of a user experience

Recently this blog post meandered into my Facebook feed and caught my eye: I’m not a liar but Facebook sure is from Josh & Maddi Fieleke’s blog, fielekefrontporch. The title caught my eye first and then the comments underneath made me look closer....
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Design Research & Wearable Technology

My last blog post touched on the importance of an iterative, user centered design approach for the development of successful wearable devices. But what does this mean for the way we work at User Insight? An important consideration to bear in mind is wearables...
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