The Blog

We love writing, especially about User Experience and how to improve it.

Why User Experience is More Important Than Customer Experience

I’m likely to ruffle a few feathers with this, but it has to be said, and said plainly: without a focus on optimizing the User Experience, spending time on developing the Customer Experience is a waste of effort and resources. User Experience vs. Customer...
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Do What You Love, the Rest WIll Fall in Place: 9/11 and User Insight and my Paw Paw

Over the years I have been fortunate to work in a wide range of jobs. Early on I had a few of my own companies, all 1-3 person teams. Then I spent a lot of money to become educated and got a job as a commercial banker. I moved on from there to learn about...
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Conversation or Interrogation: The Importance of Making a Connection

  It seems that the only connection people are concerned with today is the strength of their Wi-Fi signal. Life and business can move dizzyingly fast and all too often the price of that speed is the relationships we develop with people. Whether long...
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Why User Experience Is Not Usability

What is “user experience” anyway? Often times, people confuse user experience for usability (and vice versa). Others recognize it as a buzz word, but don’t really know its meaning. If you’re one of the many who confuse it with usability (or do...
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Testing Physical Products in a Digital Age: Sometimes you have to get creative

User experience research encompasses all aspects of design and human interactions, yet it seems that the bulk of work being done these days is digital. So what do you do when you aren’t testing a webpage or an app? What happens when you need to actually...
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