The Blog

We love writing, especially about User Experience and how to improve it.

UX Best Practices: You are not the User

With a background in Product Design, the very first thing I was taught is just that, I am not the user. It is a lesson I took to heart and that simple statement shapes much of the work that I and other designers do. I understand that change and innovation...
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Virtual Assistants – Convenient or Creepy?

As a User Experience Researcher, I often welcome new services and products into my life. One of them being the switch from iPhone to Android and agreeing to everything Google asked me during the setup process. I shouldn’t have been surprised by what...
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Why User Experience is More Important Than Customer Experience

I’m likely to ruffle a few feathers with this, but it has to be said, and said plainly: without a focus on optimizing the User Experience, spending time on developing the Customer Experience is a waste of effort and resources. User Experience vs. Customer...
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