Author Archives: Kevin O'Connor
Today, in Our Social World, The Customer Is King
View original post at PBS Mediashift. The idea of putting customers first is not a new one. In fact, it was the start of the 20th century when Harry Gordon Selfridge coined the phrase “The customer is always right.” But customers have …
Meet Elizabeth Hill!
Hi, Everyone! We’re excited about our 2012 expansion here at User Insight. I’ll be introducing you all to some of the new faces at Ui over the next few weeks. First up, Elizabeth Hill of our Social Media Intelligence practice. Elizabeth’s …
The Pros & Cons of Eye Tracking Technologies
At one time, “eye tracking” sounded like something dreamed up, right out of a science fiction novel. Well, it’s science fiction no longer. Eye tracking technologies measure eye positioning and eye movement. The technology is prevalent today in 3D televisions, …
Reflections from the Social TV Summit
I had the good fortune to attend the Social TV Summit this past week in Los Angeles. The Summit was a gathering of CEOs, entrepreneurs, network executives and producers, etc. – in a nutshell, people who want to know about …
Deep Dive! Meet Your Customers via Personal Data & Qualitative Feedback
Last week, I came across an article by Jamie Beckland on Mashable titled “The End of Demographics: How Marketers Are Going Deeper With Personal Data.” Given what we do here at User Insight, I was intrigued and read on. In …
You Don’t Know What You Don’t Know
In a recent article that I wrote on personas for UX Magazine, I discussed the need for two rounds of qualitative research in order to pinpoint personas and to make the connection between persona behavior and desired product features …
Users May or May Not be Innovators, But They’re Darn Creative
Is Lead User Innovation and Co-Creation “taking over the world”? Patricia Cohen, writer for The New York Times, suggests that the answer is yes in her recent piece, “Innovation Far Removed from the Lab.” In the article, Cohen highlights …
Why We’re Ignoring User “X” and So Should You
Last week, our team released our Social TV User Map which plots consumers according to their enthusiasm for TV, their social media usage and technology usage. You can view the user map here on Flickr or you can register for access to Voice …
Personas – The Foundation of a Great User Experience
Today’s consumers are demanding more from companies. Customers expect products, services, and information that are timely and catered to their specific needs and desires. Traditionally, companies develop and market products based on market segmentation and demographics, assuming that the features, …
User Insight’s New Blog – Where Business and UX Meet
Welcome to User Insight’s new blog! I am Kevin O’Connor, the president of User Insight, an international user experience research firm headquartered in Atlanta, Ga. I know that there are thousands of blogs out there, so why read this one, …