Simple Social Media Rules for Tech Leaders
Did your parents ever ask you “if your friends jumped off of a bridge would you do it too?” We are all familiar with this rhetorical question from our youth. The analogy is...
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Where Hollywood and UX Methods Meet
Most of our work at User Insight involves the creation of Personas of our client’s customers. Personas serve as character “sketches” that will then live in the heads, hearts and dreams of our...
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Taking A Look At Woot.com: Don’t Be Right, Be Batman
Would you buy something from a company with a policy like this? Pay attention to the delivery estimate when choosing your shipping method for your orders. Pay attention, also, to the literal meaning...
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X-Ray Banner Ad Suckered Me In!
I was browsing IMDb tonight and did something the average user will never admit to. I clicked on a banner ad! They suckered me in and drove me to: http://www.imdb.com/x-ray/ I believe I was...
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On the Road Again…Traveling in Pairs
At User Insight, research is part of every day life. Over the last 10 years, we’ve learned where and how we can be more efficient or streamline process. One thing we never compromise...
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A Fight for Survival: Newspaper Edition
I’ve recently read several articles concerning a trend in the digital newspaper arena and it reminded me of the days when I worked for Cox Enterprises, a large multimedia ownership company. There was...
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Why Aren’t People Coming To My Site? There’s All This Content!
Success Hinges on Answering One Question A situation we run into often is that our clients ask the wrong questions when putting forward a new site or app. On the surface, the questions...
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Do We Need Humor In Our Digital World?
Wayne from ustwo writes a blog post about this common question. ”We all know the benefits of humour but when using our digital products, we’re prone to experiencing the other side of the...
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Inside My Toolkit: Road Warrior Edition
If you looked in mine right now, you’d see bits and pieces of the many roles I play commingling in a stylish exterior (bags are my one true vice). I’m a behavioral anthropologist...
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A Growing Need for Multi-Channel Consumer Support
I recently purchased a stuffed animal for my six-month old baby called My Pal Scout, which has a USB port and requires a software download. Curious about the set-up process, I turned to...
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