Do We Need Humor In Our Digital World?
Wayne from ustwo writes a blog post about this common question. ”We all know the benefits of humour but when using our digital products, we’re prone to experiencing the other side of the...
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Inside My Toolkit: Road Warrior Edition
If you looked in mine right now, you’d see bits and pieces of the many roles I play commingling in a stylish exterior (bags are my one true vice). I’m a behavioral anthropologist...
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An iPad App for Cats?
I love my technology, and I also love my pets. Fortunately, mobile devices have a variety of features that benefit animal lovers such as a calendar, a timer, access to online veterinary portals, and...
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Can’t Look Away From Honey Boo Boo? Ui Can Tell You Why!
Inevitably the backlash against “Honey Boo Boo” and her family has begun. I was traveling in Boston last week for a User Insight project when the buzz of the show reached me. Our...
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Are You Living Your Posts?
If you are on vacation and stop what you are doing to post a picture, video or comment to social media, are you still on vacation? Of course people have taken pictures on...
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This is Ludicrous
Check out Matthew Suber, award-winning product manager, mobile and digital display UI/UX designer, art director and remixer/producer, blog post. “It’s obvious that broadcasters, cable, and satellite companies do not understand or care what...
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The UX of Me
I’m one of those optimists, a larger than life idealist who believes that user experience applies to everything not just computers or websites but even to animals and people. The overall process of...
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The F-Word in User Experience
Do you cringe when someone says “Focus Group”? Don’t worry you aren’t alone. Check out this article found on www.measuringusability.com written by Jeff Sauro as he gives us the good and the bad...
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Where Hollywood and UX Methods Meet
Most of our work at User Insight involves the creation of Personas of our client’s customers. Personas serve as character “sketches” that will then live in the heads, hearts and dreams of our...
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Weekly Insights April 30th – May 4th
Michael’s Insight Need some motivation to exercise? Make a game out of it! This is a really interesting concept to me. Oftentimes, lack of motivation is what kills someone’s intentions to get in better...
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