Have You Met Our Social TV Personas Yet?
Take a quick moment to get to know the TV viewers out there! Their habits will likely surprise you… Want to learn more about these viewers and their Social TV feature preferences? Check...
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Uncovering the Voice of the Social TV Consumer
Eric Holtzclaw describes how the Ui Team worked throughout 2011 to uncover the Voice of the Customer in the Social TV space.
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Kevin Gives a Sneak Peek at the Social TV Event (Video)
Kevin explains what to expect from this exciting, first-of-its kind event!
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The Social TV Event
Big news! We’re hosting an interactive, virtual conference taking place on October 20, 2011 from 9:00am – 5:00pm EST. The day’s line-up includes pioneers in the social TV industry including Tom Thai, market and sales...
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Highlights from Product Camp & PDMA (Photos & Video)
September was a lively month here in Atlanta and at User Insight! Below, we’ve included some interviews and highlights from two of our favorite annual events – check them out! Product...
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We’re Everywhere! September Product Management and UX Events
It seems that User Insight is everywhere these days! If you’re in the Atlanta area, don’t miss these great Product Development and UX events in the coming week: Saturday, September 10th –...
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Reflections from the Social TV Summit
I had the good fortune to attend the Social TV Summit this past week in Los Angeles. The Summit was a gathering of CEOs, entrepreneurs, network executives and producers, etc. – in a...
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Deep Dive! Meet Your Customers via Personal Data & Qualitative Feedback
Last week, I came across an article by Jamie Beckland on Mashable titled “The End of Demographics: How Marketers Are Going Deeper With Personal Data.” Given what we do here at User Insight,...
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Social TV Experiment Update: In-Lab Interview Examples (Video)
Want a peek into the in-lab interviews conducted for the Social TV Experiment? Well, you’re in luck! View the video below for a sample. If you’d like to see other user videos from...
Read More →Social TV Experiment Update: Lab Days (Photos)
Social TV Experiment Update: Lab Days We’re in lab this week for the Social TV Experiment! Follow our live Tweets at #SoMeTVExperiment and #SoMeTVInsight. Check out our Lab Day Photo Slideshow. Then, if...
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