Simple Social Media Rules for Tech Leaders
Did your parents ever ask you “if your friends jumped off of a bridge would you do it too?” We are all familiar with this rhetorical question from our youth. The analogy is...
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Is social media giving Users a false sense of security?
Have you ever noticed the level of composure, whit, humor or even cruelty one can appear to have in their social network and not have in their daily life? I have a theory...
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The CW’s Gossip Girl: a Social Media Revolution
The finale of Gossip Girl was this past Monday and while watching the show I realized that the TV show featuring Manhattan elites, Serena, Blair, Chuck, Dan, Nate and their crew completely revolutionized...
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MadMen Women: Who Am I?
Tamlin Tromp created the following to show the women of MadMen and how references are made via twitter from viewers. It is interesting how viewers like to see themselves and how some do...
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Do We Need Humor In Our Digital World?
Wayne from ustwo writes a blog post about this common question. ”We all know the benefits of humour but when using our digital products, we’re prone to experiencing the other side of the...
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Can’t Look Away From Honey Boo Boo? Ui Can Tell You Why!
Inevitably the backlash against “Honey Boo Boo” and her family has begun. I was traveling in Boston last week for a User Insight project when the buzz of the show reached me. Our...
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Mixing Social and Alcohol: A Marketing Dilemma
With alcohol ads often-depicting parties and social gatherings, social media seems like a natural fit. Not surprisingly, the alcohol industry plans to step up it’s social campaigns in the next few months. Twitter,...
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Online Sharing and the Generation Divide
Check out Allison Guyton’s infographic about online sharing and the differences between generations.
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It’s football season, where is “Sam”?
It’s that time again…. Get out the football shaped chip bowls, the tailgating equipment and the face paint, football season is upon us! Millions of marketing dollars are budgeted for and spent around...
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Your Baby is Ugly, How to Fix It: Social TV
Last year we conducted a massive study around the intersection of social media and television. We invested in this research ourselves so that we could publicly share our findings and also provide a platform to...
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