Big news! We’re hosting an interactive, virtual conference taking place on October 20, 2011 from 9:00am – 5:00pm EST. The day’s line-up includes pioneers in the social TV industry including Tom Thai, market and sales...
Read More →At one time, “eye tracking” sounded like something dreamed up, right out of a science fiction novel. Well, it’s science fiction no longer. Eye tracking technologies measure eye positioning and eye movement. The...
Read More →Recently, here at User Insight, my colleagues and I were tasked with coming up with design recommendations for the home page of a very large telecommunications conference. All professional conference sites must convey...
Read More →Last week, I came across an article by Jamie Beckland on Mashable titled “The End of Demographics: How Marketers Are Going Deeper With Personal Data.” Given what we do here at User Insight,...
Read More →If you’ve been keeping up with The Social TV Experiment, then you’ve likely taken a look at who we’ve interviewed thus far and checked out some in-lab interview examples. Good stuff! Now, let’s...
Read More →As a part of UPA’s 2011 Conference, some smart UPA-ers hopped on over here to User Insight this Wednesday for cold drinks, great UX conversation and a tour of our lab. Our UPA...
Read More →In a recent article that I wrote on personas for UX Magazine, I discussed the need for two rounds of qualitative research in order to pinpoint personas and to make the connection...
Read More →In the “The Design of Business” author Roger Martin points out that the companies moving forward “with an eye to creating advances in both innovation and efficiency” gain the competitive edge. Sounds true...
Read More →After conducting our first round of research for the Social TV Experiment (Social TV Experiment Overview), our team has grouped respondents based on distinct characteristics. The Social Media TV User Map plots these...
Read More →User Insight’s article on personas was recently featured in UX Magazine! In the article, our president, Kevin O’Connor, shares his insights about how personas – as opposed to demographic data – can help...
Read More →
