2013 Apps to Help Keep Your Goals
Almost everyone’s New Years resolution involves hitting the gym and eating healthier. Even in my own home, the copious deliciousness of the holiday season has inspired the women in my family to once...
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5 Tips to Gather Truths from Users
Mother: “My daughter loves my cooking. She says it is her favorite thing to eat.” Daughter enters room Researcher: “What’s your favorite thing to eat?” Daughter: “McDonalds!” There isn’t always a blunt young child in the...
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Taking A Look At Woot.com: Don’t Be Right, Be Batman
Would you buy something from a company with a policy like this? Pay attention to the delivery estimate when choosing your shipping method for your orders. Pay attention, also, to the literal meaning...
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On the Road Again…Traveling in Pairs
At User Insight, research is part of every day life. Over the last 10 years, we’ve learned where and how we can be more efficient or streamline process. One thing we never compromise...
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Why Aren’t People Coming To My Site? There’s All This Content!
Success Hinges on Answering One Question A situation we run into often is that our clients ask the wrong questions when putting forward a new site or app. On the surface, the questions...
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Inside My Toolkit: Road Warrior Edition
If you looked in mine right now, you’d see bits and pieces of the many roles I play commingling in a stylish exterior (bags are my one true vice). I’m a behavioral anthropologist...
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An iPad App for Cats?
I love my technology, and I also love my pets. Fortunately, mobile devices have a variety of features that benefit animal lovers such as a calendar, a timer, access to online veterinary portals, and...
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Are You Living Your Posts?
If you are on vacation and stop what you are doing to post a picture, video or comment to social media, are you still on vacation? Of course people have taken pictures on...
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The Trouble With Internet Security
Are you casual about internet security? Mac users, please take note: no malware, spyware, worms or trojans were involved in the hacking of Mat Honan. I’m sure by now you all have heard...
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What Do Non-Programming Designers Have To Know
Here’s an interesting blog post from Janet Murray, one of my former professors at Georgia Tech. Some knowledge of the underpinnings of the digital experiences we work on is definitely helpful. Knowing how to code...
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