August 28, 2012 by User Insight
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Mixing Social and Alcohol: A Marketing Dilemma

With alcohol ads often-depicting parties and social gatherings, social media seems like a natural fit.  Not surprisingly, the alcohol industry plans to step up it’s social campaigns in the next few months. Twitter,...

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May 1, 2012 by User Insight
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Some of Us Athletes Want Smaller Social Groups, Not Stadiums

I have a passion for athletics and social media, so immediately I was drawn to my morning email discussing Under Armour and digital social campaigns – my two loves coming together! Under Armour...

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March 20, 2012 by User Insight
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Google+: Why It Should Work But Doesn’t

Bookworm, book-lover, bibliophile, read-o-holic…I wear these titles as badges of honor. It’s a challenge to find me without a book within arms reach. If I haven’t read it, I want to. Recently, I...

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March 13, 2012 by User Insight
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How Kony 2012 Went Viral

If you found your way to our blog, I’m assuming it was through another social media platform. In which case, you most likely have seen the “Kony 2012” campaign making major waves on...

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March 6, 2012 by User Insight
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When it Comes to Social, Follow The Passion

Recently, I ran across this Mashable article on the launch of Jermaine Dupri’s own social network. I saw Jermaine Dupri about 10 years ago at a local bagel shop (I’m a true ATLien). Actually,...

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