Is Lead User Innovation and Co-Creation “taking over the world”? Patricia Cohen, writer for The New York Times, suggests that the answer is yes in her recent piece, “Innovation Far Removed from the...
Read More →In the “The Design of Business” author Roger Martin points out that the companies moving forward “with an eye to creating advances in both innovation and efficiency” gain the competitive edge. Sounds true...
Read More →As we continue our Social TV Experiment, we’re looking to finalize the behavioral based screener for the up-coming lab days and finalize the discussion guide for the interviews that will take place in mid-May....
Read More →Earlier this week, Jens Martin Skibsted and Rasmus Bech Hansen wrote an article for Fast Company’s Co.Design blog titled “User-Led Innovation Can’t Create Breakthroughs; Just Ask Apple and Ikea,” asserting that “user-led innovation...
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