Real Incentives, Real Difference
Anyone who has tried to get funding for UX research knows that it’s not an easy task. We hear it from our clients time and time again. I’ve done dozens of in-lab studies...
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Have You Met Our Social TV Personas Yet?
Take a quick moment to get to know the TV viewers out there! Their habits will likely surprise you… Want to learn more about these viewers and their Social TV feature preferences? Check...
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Uncovering the Voice of the Social TV Consumer
Eric Holtzclaw describes how the Ui Team worked throughout 2011 to uncover the Voice of the Customer in the Social TV space.
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Interviewing in Context: How to Avoid Disaster on the Road
I recently had the pleasure of going out on the road for a project with one of our researchers, Beth Yeckley, to help a large company identify User Types for one of their...
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The Pros & Cons of Eye Tracking Technologies
At one time, “eye tracking” sounded like something dreamed up, right out of a science fiction novel. Well, it’s science fiction no longer. Eye tracking technologies measure eye positioning and eye movement. The...
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Deep Dive! Meet Your Customers via Personal Data & Qualitative Feedback
Last week, I came across an article by Jamie Beckland on Mashable titled “The End of Demographics: How Marketers Are Going Deeper With Personal Data.” Given what we do here at User Insight,...
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Personas: The Foundation of a Great User Experience
In a recent article that I wrote on personas for UX Magazine, I discussed the need for two rounds of qualitative research in order to pinpoint personas and to make the connection...
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Devices, TVs & Apps + A Chance To Win a Day in the Lab
“Social TV” is the Wild West right now and everyone seems to be vying for a piece of the action! In the next round of our Social TV Experiment, we will conduct at...
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Social Media TV User Map (Video)
After conducting our first round of research for the Social TV Experiment (Social TV Experiment Overview), our team has grouped respondents based on distinct characteristics. The Social Media TV User Map plots these...
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Error In Discussion Guide – Can You Find It?
The Social TV Experiment continues! We began our analysis of the data from our contextual interviews this week. We’ll be working in what we like to call the “War Room” for the next...
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