The Blog

We love writing, especially about User Experience and how to improve it.

Incorporating Customer Data Easily into Personalized Experiences

Being user centered is at the core of what we do at User Insight but what does that really mean? We help our clients remain user centered by listening to their end users, gathering thoughts and feedback in order to prioritize needs to inform decision...
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Advertisements Done “Right”

There’s a phrase we use here at User Insight to describe the oversight of ads in digital experiences; “banner blindness”. Let me give you an idea of what I’m talking about: We often watch users navigate e-commerce websites, quickly locate menu...
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ELECTIVE BIONICS: WHAT WOULD YOU CHANGE?

What if you could change who you are? Or change something about yourself that you’ve never been, well… too happy with. I’m not talking about dieting or going to a crossfit class a few times a week, I mean a major transformation. A transformation...
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Windows 10 and its User Experience

Windows 10 is here, and it’s supposedly ‘the last version of Windows’ to be made. That’s a bold statement from a company that hasn’t consistently released awesome, well accepted, and highly adopted operating systems. There are companies...
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Is Convenience Draining American’s Bank Accounts?

As a UX Researcher/Architect at User Insight (Ui), I’m constantly trying out new services and products to evaluate the good, the bad, and the ugly to help inform my day-to-day consulting and market awareness. It will come to you as no surprise that...
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