The Blog

We love writing, especially about User Experience and how to improve it.

Incorporating Customer Data Easily into Personalized Experiences

Being user centered is at the core of what we do at User Insight but what does that really mean? We help our clients remain user centered by listening to their end users, gathering thoughts and feedback in order to prioritize needs to inform decision...
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Who Believes in Magic?

I believe in Magic. Or at least I believe what they are trying to pull off. For those of you who have not yet heard of Magic, it is an SMS text based service for… well, almost anything. Foregoing the traditional route of app or web based services (Airbnb,...
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Personas Done the Right Way

Often clients come to us with personas they’ve developed that they would like us to screen against when recruiting for upcoming research.  Once in testing, realizing there’s a disconnect, the client begins grasping at straws trying to justify the...
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Research…in the Blink of an Eye

Have you read the book Blink by Malcolm Gladwell?  http://goo.gl/y7z9Hd If not, get it.  It’s a great read, very short and inspiring.  In the book, Malcolm describes people who have become the best at what they do.  This is part of the description...
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