A home building company asks for a comparison of their website to several of their competitors. To uncover feedback on the design and layout of home builders' websites and identify appropriate content and design solutions we explore:
We use heuristics to determine best practices among competitive sites. These point out potential problem areas to examine with users in formal usability assessments. The findings inform a “best of breed” strategy and shape our design recommendations.
The client asks User Insight to evaluate customer and non-customer reactions to the content, navigation and usability of their web-based application. To uncover usability issues, we test the latest version of the online application with current and prospective users.
User Insight asks used car dealers to provide feedback the type and amount of information they need included in the application. We also ask them to evaluate the ease of site navigation. The findings reveal a number of usability issues, but more importantly, the type and amount of information that users need and want is different from what is provided. Even a very usable application is not helpful if the content isn’t wanted or useful.
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