Launch New Products Successfully

A great product has valuable content and functionalities and is easy to use. Turn to your customers to gain insights about features and functions that make an enjoyable experience. Through an iterative process of user research and user experience design, you can develop a product that helps users accomplish their tasks effortlessly and easily.

Here are a few examples of how User Insight helped our clients:

Agriculture

"How can User Insight help us decide if there is a market for a new CRM Tool?"

A large agriculture products and services company wonders how co-ops currently manage their client base. Can customer management be streamlined? If so, what features and functions would users want, and what barriers might stand in the way of adoption?

To learn these things, User Insight conducts more than 30 contextual interviews at the offices of the users. Then we build a prototype of a CRM tool and test it with potential users via close interviews and present it to an online panel to refine design recommendations.

Finance

"How can User Insight help us discover the unique aspects of our customers?"

User Insight is asked to discover why users choose certain payment methods and if they choose to spend money based on the availability of payment methods. Are there unique user characteristics that cause users to select certain payment types?

User Insight surveys consumers to better understand user behaviors related to payment methods and shopping. Users express a strong desire for multiple and flexible payment options, especially at popular name brand merchants. Our client used results from this study to drive demand generation campaigns and promote features of the financial product to prospective merchants.