Telling a story with compelling audio, visuals, and text is something a broadcasting company knows all about. But they turn to User Insight to see if users can navigate and effectively use the online content and functionalities.
We construct task-based scenarios and watch users move through the website. Do they understand where to find specific content? Can they find and use the controls? Are the section labels clear and meaningful? One-on-one interviews reveal the need for changes to make the website perform the ways that users wanted.
A public health agency wants to test two web sites with similar audiences and complementary content to understand how each audience uses the sites. What hierarchy is best to connect users to information quickly? When users reach the content, does the format and structure support their expectations?
User Insight starts with a series of stakeholder interviews to better understand the audience, as defined by the internal owners. Interviews suggest that four main audiences use the site information. Using a set of common tasks, each audience evaluates the site navigation. We also evaluate users' understanding and comprehension of content. Results inform a series of prototypes that confirm the need to reorganize the sites by large topic areas and present content in a familiar interconnected framework.
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