What is it

Quantitative studies involve large numbers of people to:

• Confirm the assumptions that surface in qualitative studies.
• Provide statistical significance to earlier findings.
• Expand product concept testing to a broad range of users.
• Lay the initial ground work of target marketing strategy development.

When do we do it

Quantitative research is often used to validate or disprove the initial findings of qualitative research.

A second, less commonly used approach is to use Quantitative research to surface issues and then use qualitative to "dive deep" on a selected number of issues.

How we do it

User Insight experts choose the optimal tools for reaching the widest audiences. The tools most commonly used are:

• Transcript Analysis
• Email/Phone Questionnaires
• Online Surveys
• Intercept and Opt-In Surveys

What we deliver

Findings from a Quantitative research study are delivered in a report accompanied by the data spreadsheets for your future use.