As an agency, it’s your job to come up with winning ideas and strategies that move the needle for your clients. You’ve got traditional market research data identifying who your target audience is, but your creative team needs more. User Insight’s research team sheds light on customers’ behaviors, motivations, values and influencers. We go beyond surface level demographic and segmentation data by observing and talking to people in their homes to understand the how and why behind what people do.
Equipped with the knowledge of how and why, your agency can leap-frog your competition and produce winning ideas.
The Benefits –
- Save weeks or months gaining understanding about what consumers really want.
- Show clients compelling evidence for new thinking.
- Identify real “entry points” into consumer thinking.
- Validate creative directions before the costly execution stage.
- Increase success rate for new campaigns.