Contextual Interviews

Do you want to better understand your users, but they live or work in unique settings? Contextual Interviews, a type of ethnographic research, may be the answer. These are one-on-one interviews in users’ normal life or work settings, not in a lab. We go to where your users are both domestically and internationally.

How It Benefits You

Contextual Interviews feature these advantages:

Expertly facilitated sessions with one person at a time
Observation of your users’ life and work settings to gain insights that aid product strategy
Specialized recruiting to ensure your customers are handled with professional care
Interviewing techniques that dig below surface answers to provide you the voice of the customer
Portable labs and mobile teams that travel to where your users live or work
Insights to help you create marketing personas, or useful documentation of who your users are