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Contextual Interviews

Do you want to better understand your users, but they live or work in unique settings? Contextual Interviews, a type of ethnographic research, may be the answer. These are one-on-one interviews in users’ normal life or work settings, not in a lab. We go to where your users are both domestically and internationally.

How It Benefits You

Contextual Interviews feature these advantages:

  • Expertly facilitated sessions with one person at a time
  • Observation of your users’ life and work settings to gain insights that aid product strategy
  • Specialized recruiting to ensure your customers are handled with professional care
  • Interviewing techniques that dig below surface answers to provide you the voice of the customer
  • Portable labs and mobile teams that travel to where your users live or work
  • Insights to help you create marketing personas, or useful documentation of who your users are