Contextual Interviews

Do you want to better understand your users, but they live or work in unique settings? Contextual Interviews—a type of ethnographic research–may be the answer. They are one-on-one interviews in users’ normal life or work settings, not in a lab. We go to where your users are both domestically and internationally.

How They Benefit You

Contextual Interviews feature these advantages:

Expertly facilitated sessions with one person at a time.
Observation of your users’ life and work settings to gain insights that aid product strategy.
Specialized recruiting to ensure your customers are handled with professional care.
Interviewing techniques that dig below surface answers to research your users’ needs.
Portable labs and mobile teams that travel to where your users live or work.
Insights to help you create marketing personas, or useful documentation of who your users are.