Panels
Panels have become popular methods for gathering user feedback from a diverse group of people over a period of time. The problem is that there are now dozens of panel companies, all of which offer the world, but can only deliver their core competency. How can you tell the difference? The only way is to do a project with them and see if it works. That can become an expensive trial. User Insight has multiple panel partnerships in place so we can access the right panel for your needs. And we deal with the hassles of managing multiple technologies, licensing contracts and survey implementation. In addition, User Insight creates custom panels. These panels are perfect to gather feedback over a period of time to drive product feature and functionality or to participate in beta tests. We create the communities and the communication strategy with the proper technology platform as well as perform all the data collection and analysis.
How It Benefits You
Panels offer the following benefits:
- Gathering feedback over time to understand the complete user experience.
- Incorporating quantitative feedback with qualitative techniques to realize the best of both.
- Creating a controlled environment for Beta testing that provides actionable feedback.
- Bypassing the hassles of dealing with the right panel company.