The Blog

We love writing, especially about User Experience and how to improve it.

UX Best Practices: You are not the User

With a background in Product Design, the very first thing I was taught is just that, I am not the user. It is a lesson I took to heart and that simple statement shapes much of the work that I and other designers do. I understand that change and innovation...
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Research…in the Blink of an Eye

Have you read the book Blink by Malcolm Gladwell?  http://goo.gl/y7z9Hd If not, get it.  It’s a great read, very short and inspiring.  In the book, Malcolm describes people who have become the best at what they do.  This is part of the description...
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