Years of Experience
User Insight’s user experience experts have been conducting user experience research and consulting with companies for over 10 years. Our founder, Dr. John Morgan, built the first lab for usability testing with IBM in the 1980′s. In 2001, Dr. Morgan made usability testing and user experience strategy more accessible to companies by establishing User Insight.
Today’s customers are more powerful and vocal than ever, so it’s essential to create great customer experiences. So why trust User Insight to help? Because every project we undertake includes in-person customer feedback – it’s not just a buzzword on our website.
- In 2011, User Insight’s team of researchers and user experience experts interviewed a customer every 45 minutes of the day.
- We completed more than 150 qualitative research projects with more than 2,500 people in 2011 alone.
- In 2011, our experts completed qualitative research in 65 U.S. cities and in 15 international countries.
The Benefits –
- You can trust us to use the best method to get the customer information you need.
- You can be confident that our user experience experts know what works and what doesn’t.
- Your project stays on time and on budget because we anticipate the unanticipated.