Years of Experience
User experience research has been around since our president, Dr. John Morgan, built the first usability lab for IBM in 1980. But we are just now seeing a variety of companies embrace it to improve software, web applications and consumer goods products. With more choices than ever, why turn to User Insight? Because every project we undertake includes user feedback; it’s not just a buzzword on our website.
- In 2010, User Insight’s six full-time research teams interviewed a user every 45 minutes of the day
- We completed more than 150 qualitative research projects with more than 2,500 users in 2010 alone. And our quantitative research involved thousands more users
- In 2010, we completed research in 65 U.S. cities and in 15 International Countries
How This Benefits You
- Your project stays on time and on budget because we anticipate the unanticipated
- You can trust us to use the best way to get the feedback you need
- You can be confident that we know what works and what doesn’t