Process & Technology
We deliver faster than anyone else.
When our president, Dr. John Morgan, left IBM he realized the biggest problem with user research was it took way too long. So he developed a process that streamlines user feedback. Over the years, we have added resources, division of labor, and technology to make sure we can give you the highest quality deliverables in the shortest period of time. We haven’t met a timeline challenge we didn’t like.
We leverage technology for quick yet thorough results.
We have cutting-edge technology that allows us to gather user feedback in multiple cities or countries at the same time. And that same technology ensures the process of analyzing user feedback is seamless, efficient, and thorough. First, we capture everything–from each word a user speaks to each action a user takes. Then, we analyze it through our Mindmapping technology. Finally, we visualize the detailed findings and summarize the major discoveries through our online delivery platform called Voice.
We want you to be a part of our time-tested process.
Our team of experts knows how to get user feedback through our proven process. Your team of experts knows your business better than we ever could. When our team collaborates with your team, the result is product decisions that meet both user needs and business goals. That’s why we never shut you out of our process. We want you involved every step of the way.
How This Benefits You
- You can do research without delaying your project or slowing your product’s time to market
- Your research quality does not suffer in the process
- Your research is consistent, regardless of whether it’s in one city, two states, or multiple countries
- Your involvement along the way ensures the final result addresses your customers’ needs and meets your business goals